Birmingham Hotel Sign Confusion: “Herato” Lights Up the Night Sky

Birmingham’s Hotel Sign Sparks a Little Confusion!

Hey there, Birmingham residents and visitors! If you’ve been cruising along I-20/59 lately, you might have noticed something a little quirky when glancing at one of our largest hotels. The Sheraton Birmingham, a beloved staple of our city, is undergoing some *interesting changes* that are causing quite a buzz among motorists.

The Night Transformation: Sheraton or Herato?

By day, the hotel proudly displays its name in bright lights as the Sheraton, welcoming guests to experience its hospitality. But as the sun goes down, the sign takes on a life of its own, transforming into what some might call the “Herato” hotel! Yes, you heard it right—many drivers are seeing “Herato” shining across the skyline when driving past at night. So what’s the deal?

Well, hold on to your hats because it’s not a takeover or some fancy rebranding. What’s really happening is that the letters “S” and “N” are simply unlit after dark, leaving behind the unexpected mix-up. Talk about an *illuminating* twist! Instead of a complete makeover, it’s just a technical hiccup that gives the hotel a new nickname for the time being.

Exciting Changes Ahead

Here’s the scoop: the new logo we’re seeing is part of a broader transition for the hotel. It turns out the Sheraton letters and logo on the south face of the building are set to be replaced. The idea is to align it with the new national Sheraton brand style. So, while we’re enjoying our temporary “Herato” sign, changes are definitely in the works.

According to Birmingham Jefferson Convention Center’s CEO, Tad Snider, the exciting transformation of the sign should be wrapped up in about a week. So, mark your calendars, because soon enough, the Sheraton will be back to its usual self—brighter and better than before!

The Heart of the Birmingham Experience

The Sheraton Birmingham isn’t just any hotel; it plays a vital role in the local community and the vibrant Uptown entertainment district. Offering everything from spacious rooms to exquisite dining options, it’s a go-to place for both business travelers and tourists looking to explore the best of what our city has to offer. In fact, its central location makes it a perfect spot for events, conventions, and leisure activities.

As the hotel undergoes these changes, locals might feel a sense of nostalgia for the good ol’ “Sheraton” sign that they’ve come to know so well. But don’t fret—change is part of progress, and who knows? The new look may even bring more visitors in to check out the newly branded hotel!

Looking Ahead

So, if you’ve been getting a kick out of the unexpected “Herato” sign, enjoy the view for a little while longer. But in just a few days, Birmingham’s largest hotel will regain its recognition and sparkle, just in time to welcome guests and residents alike.

In the meantime, make sure to drive safely and keep an eye out for those little unexpected surprises that our city has to offer. Birmingham is full of fun twists, and that includes the signage on our beloved hotel. Until the new logo shines its way into the night, stay tuned for more updates on the Sheraton Birmingham’s transformation!

And remember, every time you drive by, it’s a reminder of how our city is always changing and evolving. Safe travels, Birmingham!