Meet Nicole Roby: The Dynamic Force Behind Rome Curate

In the creative landscape of Downtown Birmingham, a new emerging force, Nicole Roby, is reshaping the luxury lifestyle segment. With a successful interior design business already under her belt, Nicole Roby ventured into the creation of Rome Curate, an unrivalled luxury lifestyle brand. The brand is focused on helping individuals curate their dream homes, promising a captivating blend of products, ranging from custom home furnishings, decor, skincare to fashion accessories, art, and photography.

A Seamless Confluence of Luxury and Style

Debuting her interior design business in 2019, Nicole Roby has made her mark working on a range of prestigious projects from high-end residential designs to commercial undertakings in Downtown Birmingham, technology companies like Shipt, and residential homes across the country. However, Nicole’s imagination wasn’t satiated, pushing her in the fall of 2023 to launch Rome Curate.

Nicole’s endeavour with Rome Curate is a seamless confluence of luxury and style catering to the diversified needs of its customers. With this brand, she curates timeless pieces for an elevated home experience and a unique charm that reflects individual personalities and tastes.

A Not-so-ordinary Vision

The inception of Rome Curate is rooted in a holistic vision of a lifestyle brand that encompasses every aspect of home decoration. From crafting their own furniture in North Carolina and designer rugs to Nicole’s passion for Korean skincare and fashion, the brand doesn’t confine itself to a single stratum of the market.

Beyond being an ordinary furniture company, Rome Curate started hosting warehouse events aimed to connect and foster relationships within the community. The brand’s clientele expanded to reach individuals who are not necessarily looking for a room or house redesign, but rather those looking for singular items like a chair or sofa. By hosting these events, Rome Curate provides unique access to special buys and gently used furniture, along with samples from market expos.

Timeless Designs and Constant Innovation

Nicole’s advice for those struggling with home decor is to start slow. She suggests starting with a foundational piece – a unique yet timeless piece from Rome Curate’s diverse collection, and then building upon it bit by bit. Accessories can be added later to evoke varied vibes in the room based on individual preferences.

Rome Curate’s evolution is marked by a relentless pursuit of growth and innovation. The brand is soon launching its headboard and upholstered bed program to help customers give a new vibe to their bedrooms without going for a complete redesign. These beds, made in North Carolina, will be shipped directly to customer’s doorstep. The launch, expected in early fall, will also introduce an array of bedding ensembles and pillows to accessorize beddings.

Interior Design: A Familial Legacy

Nicole attributes her inclination towards interior design to her mother, who was also part of the industry. Raised in an environment where fashion and home decor were deeply valued, Nicole found herself naturally drawn to this career.

Nicole’s Personal and Professional Life: A Glimpse into the Creator’s World

Beyond her professional accomplishments, Nicole cherishes the close-knit community vibe of Birmingham and relishes spending quality time with her family, binging on TV shows, and indulging in the vogues of celebrity news.

While juggling between her interior design business, managing Rome Curate and motherhood, Nicole strongly believes in the correlation between hard work and luck. She emphasizes that the harder one works, the luckier one gets – a mantra that has been her driving force.