In an unprecedented flurry of investment activity within the fast-food industry, a local investor recently bought 43 Burger King outlets across Alabama. This bullish acquisition significantly expands their presence in the regional fast food landscape and underlines the immense potential for growth in the sector.
Alabama investment group, Starboard Investments, spearheaded this venture. Based in downtown Birmingham, the group focuses on operating fast-casual franchises across the Southeast. The much-anticipated acquisition came into effect earlier this year, leading to heightened intrigue about the rationale of this major restaurant chain purchase.
Starboard Investments CEO, Brandon Stewart, provided insights into the acquisition. An Alabama local since 2010, Stewart has a deep-seated passion for operating businesses, which he discovered during his stint in private equity. With his business acumen and love for the brand, Stewart used franchising as a vehicle for business ownership and has seen success in it.
Stewart’s successful journey in franchising began with Jimmy John’s, where he served as the operating partner. The entry point for owning his first franchise was marked by the opening of Jimmy John’s in Birmingham in 2011. Eventually, Starboard Investments expanded, building nine more units and partnering with other equity groups to operate up to 62 units.
This successful phase in his career took a turn when he received a proposal from Burger King in 2022. After numerous profiles and company culture checks, he was approved to join the Burger King franchise. The approval opened up an opportunity to buy a large portfolio of Burger King franchises based out of Montgomery, which Stewart gladly accepted. The portfolio consisted of 43 Burger King restaurants spread across Birmingham and South Alabama.
As Stewart takes the reins of these 43 Burger King outlets, he has clear-cut goals and plans in place. The primary target, as Stewart puts it, is to “improve operations and customer service” in each restaurant. Next on the cards is a complete makeover for more than half of the newly acquired units within the next five years.
During a conversation with us, Stewart revealed that Starboard Investments has so far invested over a million dollars for equipment replacement in its restaurants. Plus, the group is set to spend upwards of a million dollars per unit to remodel their new entities completely.
The acquisition and expansion of these Burger King outlets are not just game-changers for Starboard Investments and its stakeholders. It also brings tremendous economic opportunities for the local community, contributing to job creation and reviving local businesses. Alabama awaits the exciting changes that are soon to pop up in its Burger King outlets. The grand vision of the new ownership promises a redefined experience for customers and employees alike.
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