Birmingham’s WorkPlay to Undergo Major Renovations

News Summary

Birmingham’s WorkPlay is set for a major overhaul following a recent agreement with the City Council. The venue, now under new ownership, will see a $4 million investment aimed at attracting high-profile acts with extensive renovations planned for December 2023. The revamped space promises a modernized bar, updated facilities, and improved guest experiences intending to revitalize Birmingham’s vibrant music scene ahead of its grand reopening in February 2024.

Exciting Changes Ahead for Birmingham’s WorkPlay!

Big things are happening in the heart of Birmingham, Alabama, and music lovers everywhere should take notice! The popular culture hub, WorkPlay, is gearing up for a major facelift thanks to a recent agreement approved by the Birmingham City Council on February 11. This announcement marks the start of an exciting journey for the venue, known as the “creative playground for music, work and the art of community”.

A Fresh Start Under New Ownership

In 2023, a new ownership group came together to breathe new life into WorkPlay, purchasing the venue for an impressive $3.6 million. This group—comprising passionate advocates for Birmingham’s vibrant arts scene—is on a mission to transform WorkPlay into a space where higher-profile touring acts will finally take notice and book performances. The idea is to reinvent the iconic venue that has already showcased legendary artists, from Bob Dylan to Queens of the Stone Age.

Money Matters: Funding the Revolution

So, how will this grand vision come to life? The funding for this ambitious project will come through a revenue-sharing incentive, which is based on sales tax revenue and is set to pay back the City of Birmingham over a five-year period. It’s a creative way to breathe new life into WorkPlay while ensuring that the investment benefits the city as well.

What’s in Store for Renovations?

The renovations will kick off in December 2023, and the venue is slated to have a grand reopening celebration in February 2024. Expect a complete makeover of the space, which will include:

• A brand new bar that will be renamed “The Harmonic at WorkPlay”, which will be three times its original size and feature a fresh new look.
• Addition of another bar specifically for events in the soundstage, significantly enhancing the experience for more than 800 guests.
• Updated carpeting, lighting, seating, recording equipment, and a top-of-the-line PA system to ensure every performance sounds amazing.
• Modernized bathrooms and possibly even new facility additions.
• A refreshed patio area, complete with a good painting and cleaning, for those enjoying fresh air during events.

The aim? To make WorkPlay even more appealing as a stop for touring acts that have historically overlooked Birmingham.

A Rich History of Musical Magic

WorkPlay has a rich history, having opened its doors in 2001 in a former warehouse with a project budget of $4.5 million. Over the years, it has become a beloved institution within Birmingham’s entertainment scene, even being recognized as one of America’s 40 Best Music Venues by Paste magazine in 2007. The venue has made its mark as a dual-purpose space, serving as both a performance venue and a recording studio, which made it the perfect place for Train to record their concert album.

Looking Forward

With the renovations, the new ownership team is investing over $4 million into the revival of WorkPlay. This signifies a significant commitment to revitalizing Birmingham’s music scene and creating an unforgettable experience for both artists and fans alike. After the challenges faced during the COVID-19 pandemic, the community can look forward to an exciting new chapter for this cherished venue.

Mark your calendars, folks! With major construction set to begin at the end of this year and the anticipated reopening in February 2024, WorkPlay seems poised to reclaim its status as a key player in Birmingham’s lively entertainment landscape!

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Additional Resources

• Bham Now: WorkPlay and City of Birmingham Team Up on $230K Renovation
• AL.com: Birmingham’s WorkPlay Ready for a Revival After $3.6 Million Sale to New Owners
• Bham Now: New Harmonic at WorkPlay Celebrates Grand Opening in Birmingham April 4
• Google Search: WorkPlay Birmingham
• Bham Now: Alabama Symphony Orchestra Announces New Concert Series at Historic Carver Theatre
• Encyclopedia Britannica: Music Venues