Luxurious Roman-inspired home decor.
Birmingham’s own Nicole Roby is reinventing the idea of a lifestyle brand through Rome Curate. Launching her interior design business in 2019, Nicole successfully designed a range of projects including high-end residential designs, commercial projects in Downtown Birmingham, designs for tech companies like Shipt, and homes across the country. But this ambitious designer did not stop there. In the fall of 2023, she established Rome Curate, a luxury lifestyle brand that expands beyond home decor to include skincare, fashion accessories, art, and photography.
Nicole has always had a vision of a lifestyle brand that encompasses everything that makes a house feel like home. Rome Curate came to life from this vision; offering not only custom home furnishings but also designer rugs, Korean skincare, leather fashion accessories, and a wide array of home goods. Nicole’s goal is to help her customers significantly elevate their homes with timeless pieces from her carefully curated collection, making their dream home a reality.
The distinguishing feature of Rome Curate is its commitment to community engagement. Nicole believes in forming relationships with her customers that transcend the traditional buyer-seller bond. To achieve this, Rome Curate organizes monthly warehouse events that provide customers with an opportunity to shop directly and ask for Nicole’s expert advice when they’re redecorating their homes. These events also feature special deals and exclusive sample pieces, making Nicole’s expertly crafted design pieces more accessible to the wider community.
For those having trouble decorating their homes, Nicole suggests starting with a single foundational, timeless piece before gradually adding accessories to create a unique vibe for the room. Her pieces, despite their elevated looks, are designed to stand the test of time, making Rome Curate’s collection an ideal starting point for any home renovation project.
Despite its already diverse offerings, Rome Curate aims to expand even further. Nicole revealed plans for the launch of a headboard and upholstered bed program, allowing people to revamp their bedrooms without undertaking a complete makeover. The program also includes a wide selection of bedding ensemble and pillows, ensuring customers can effortlessly achieve the perfect aesthetic for their bedrooms. This initiative is set to start in early fall.
Nicole’s connection to interior design extends beyond her passion for fashion and her mother’s influence. She is driven by hard work and the belief that “the harder you work, the luckier you get”. With the successful launch of Rome Curate, Nicole has proved that not only does she have a keen eye for decor and fashion, but she is also a born entrepreneur. When not consumed with work, Nicole enjoys spending time with her family and binge-watching her favorite TV shows.
Nicole Roby of Birmingham’s Rome Curate is redefining the lifestyle and interior decor scene. By creating a brand that offers more than just home decor, Nicole shows that home is indeed where the heart is. Whether it’s skincare or fashion accessories, Rome Curate’s offerings embody a lifestyle filled with class, luxury, style, and substance.
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