This week, Birmingham is buzzing with excitement as a new microbrewery, Alabama Beer Co., has made its grand debut with the launch of its first beer, Alabama Light Lager! Not just any lager, mind you—this crisp and refreshing beverage is meant to celebrate Alabama’s stunning waterways while giving back to the community. So grab your friends and raise a toast to something truly special!
The launch of Alabama Beer Co. is not an ordinary venture. This team is comprised of passionate individuals eager to make a difference. The brainchild of Stephen Gann, former sales director at TrimTab Brewing Co., along with Birmingham Municipal Judge Michael Clarke and his wife Shannon, this company embodies a commitment to quality beer and community welfare.
“Today we proudly launch Alabama Beer Co.,” their Instagram announcement read. “Over the past year, this team has worked hard to bring you a clean, crisp, light, and affordable lager that celebrates the state we call home.” It looks like they’ve done just that!
What’s even more exciting is how the Alabama Beer Co. isn’t just about churning out tasty brews. They’ve teamed up with Waterkeepers Alabama, Alabama Rivers Alliance, and Alabama Scenic River Trail to ensure that part of their profits go toward conserving Alabama’s precious rivers and lakes. Through their DRIFT initiative—standing for Defending River Integrity For Tomorrow—they aim to provide emergency grants to organizations working diligently to maintain and restore these vital waterways. Every sip you take will be making a positive impact!
Now, let’s talk about what makes this lager so special. The ingredient list—simple yet effective—includes hops, barley, and water, sourced to ensure that your beer not only tastes good but also respects the environment. This transparency is a refreshing approach in today’s brewing scene!
As part of their mission, Alabama Beer Co. believes that community is at the heart of everything they do. “This is more than just beer—it’s about coming together, giving back to Alabama, and toasting to the good times with friends,” they clarified in the post. And what better way to enjoy those good times than with a frosty can of Alabama Light Lager in hand?
The response to the launch has been overwhelming! So far, the Alabama Beer Co. has raised $5,000 to aid in their environmental initiatives. Now that’s something to celebrate! They haven’t just created a beer; they’ve sparked a movement that truly resonates with the local community.
The journey of Alabama Beer Co. has only just begun. The team is gearing up to share more details about upcoming events and collaborations that will further amplify their mission. One thing is clear: they are all about spreading joy while nurturing the Earth. So, be sure to keep an eye on their social media for delicious updates!
For all you beer enthusiasts out there, Alabama Light Lager is the perfect way to enjoy a refreshing drink while giving back to the state you love. It’s a win-win situation, and it tastes just as good as it feels! Cheers to Alabama Beer Co. for leading the way with a cause worth raising a glass to!
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