Birmingham, Alabama – The economic landscape of the Birmingham metropolitan area is facing challenges that may hinder its growth potential. According to a recent analysis, while the metro area claims over 23% of the state’s population, it accounted for less than 15% of new jobs and capital investment in 2023. This stark contrast raises concerns about the region’s ability to attract and sustain thriving businesses.
The Alabama Department of Commerce’s 2023 report highlights an ongoing disparity in job creation and investment between the Birmingham metro and the rest of the state. The metro generated only 12.1% of the state’s new jobs and 15.55% of its new capital investment over the past year. Even during the five-year period from 2019 to 2023, the findings were similarly discouraging, with the metro producing 15.9% of new jobs and 11.22% of capital investment.
The Birmingham Business Alliance (BBA) is the key player in local economic development efforts. The organization is responsible for generating new jobs and investments, but its current staffing levels—only 17 employees—raise questions about its capability to effectively pursue these goals. For comparison, other regional organizations in Alabama focusing on tourism and planning have significantly larger teams, with staff numbers like 67 for planning and 33 for tourism.
One issue identified in the analysis is Birmingham’s economic structure. The metro area has a bigger focus on white-collar operations rather than traditional manufacturing, which is usually targeted by the Alabama Department of Commerce. Take Hoover, for instance, which is the second-largest city in the metro area—it lacks any industrial parks, emphasizing the need for more office space. Currently, there’s over 2 million square feet of vacant office space throughout Jefferson and Shelby counties, enough to potentially accommodate upwards of 8,000 workers.
To capitalize on this available office space, the BBA needs to initiate proactive measures to attract new companies. This will involve identifying suitable prospects and recruitment efforts that are largely independent of the state, which requires enhanced funding and resources. The need is particularly pressing when considering that Birmingham possesses unique assets, such as the research capabilities of UAB and Southern Research, which need specialized economic development expertise to translate into job creation.
When compared with economic development organizations in other cities—Charlotte has 27 staffers, Louisville has 29, Memphis boasts 32, and Atlanta leads with 60—it becomes clear that Birmingham is significantly under-resourced in this area. This insufficiency in staffing impacts the BBA’s ability to effectively conduct business recruitment, as they must balance these efforts with fundraising to sustain operations, pulling valuable resources away from direct economic development functions.
Funding for the BBA primarily comes from donations by Birmingham-area businesses, which presents its own set of challenges. While some businesses are eager to contribute, others are reluctant due to concerns about potential competition or loss of employees to newcomers. Thus, expecting local businesses to drastically increase their financial support for the BBA is unrealistic and may further inhibit the organization’s capabilities.
If Birmingham is to enhance its economic landscape and encourage new businesses, a fundamental shift in resource allocation and strategy within the BBA is crucial. This shift not only requires additional financial backing but also a reimagining of how the metro’s economic development strategies are structured and executed. Simply put, for the Birmingham area to thrive, it must prioritize and invest in its future with tangible resources that match its aspirations.
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